From Our Family to Your Home : A Legacy of Warmth

Our story at Sveinseyri in Tálknafjörður, within the majestic Westfjords of Iceland, is a tale of coexistence between man and nature spanning over a century. It began in 1902 when our great-grandfather, Guðmundur Jónsson, purchased the land from the Danish Crown—back when Iceland was still under Danish rule.

Historically, Sveinseyri was the vibrant heart of the fjord. It served as a hub for the community, hosting the local general store, the telephone station, and the office of the district commissioner. Life here was diverse; we raised sheep and dairy cows, utilized the natural 27°C geothermal springs, and rowed out to sea to catch fish for export.

The Visionary and the Eider Duck

In 1953, our father, Jón Guðmundsson, took over the farm. Jón was a visionary and a craftsman at heart. Having learned boat building in Akureyri as a young man, he built his own boat to fish the fjord. However, his true passion lay with the Eider ducks that gathered on the sea around "Oddinn," the spit of land crossing Tálknafjörður.

In the spring of 1960, while walking along the spit, Jón spotted two Eider ducks nesting. That moment sparked a lifelong dedication. He immediately began protecting them, removing livestock from the area, and guarding the nests from predators. He personally ensured the chicks made it safely to the ocean.

He began creating small hollows and shelters in the ground to assist the birds. The colony responded to his care. Within three years, there were 15 nests. By 1975, the colony had grown to 1,200 nests. Today, in 2025, Sveinseyri is home to approximately 2,100 nesting Eider ducks.

Guardians of the Colony

Maintaining a colony of this size requires dedication. To protect the sanctity of the sanctuary, we monitor the area 24 hours a day during the nesting season. The nesting grounds are fenced off to prevent foxes and minks from entering, and we keep a watchful eye for predatory birds.

Since taking over the farm in 1990, we have honored our father's legacy. We continue to protect the colony with the same care and vigilance, ensuring the birds thrive in their natural habitat.

From Nest to Luxury – Purity and Process

Our harvesting method is entirely sustainable. We only collect the eiderdown after the mother and her chicks have left the nest and headed out to sea.

Our collection season runs under the midnight sun. We meticulously hand-process the down through a multi-stage cleaning and gentle thermal purification process. This commitment to traditional methods ensures your duvet is 100% hypoallergenic and retains its unparalleled, weightless thermal properties.